7 different types of websites

Types of Websites 

Paying attention to website designing is crucial for building your business. There are now nearly 1.5 billion websites that offer many different types of websites to the study, but also a lot of confusion about which type and design will work best for you.

As a small business designer or owner, you must be familiar with all the different types of web pages that exist so that you can decide which one meets your needs. By studying what competitors have chosen and implemented, you can create the perfect format for each brand and its customer base.

1. Landing pages

A landing page is a specific page type created for a marketing campaign that encourages visitors to take specific action.
The content of a landing page must be limited and indicate the call-to-action (CTA) that you want the user to perform. Make sure there is sufficient white space around your CTA and save elements that are not related to the purpose of that campaign for other pages.

2. Homepage

The homepage is the main hub of your site and serves as the face of a brand.
Your homepage helps visitors to the site go to different parts of the site and it can also act as a conversion funnel. Because most people come to you via your homepage, this is where design is most important.

A home page can take many different forms, but when designing it is important to remember the purpose of the home page as the main navigation and point of attention for site visitors. Make clear what the company is and offer the unique value proposition (UVP) in advance. Establish the site hierarchy and navigation structure on the home page. Use the color palette, logo and images of your brand that are of great importance to the company. The home page sets the tone for the corporate image, so it must tell a story about who you are through images and words.

3. E-commerce websites

An e-commerce website is an online shopping destination where users can purchase products or services from your company.
A robust e-commerce web page makes it easy to browse products, filter by categories, mark special sales and make purchases.

A simple way to get started is through a complete e-commerce platform such as Shopify or Squarespace. Your team can easily update online inventory and add new products. Moreover, because the system is interconnected, sales, logistics, and marketing are all kept informed of what works well. In the field of design, e-commerce platforms offer different templates that meet the needs of almost every business type.

4. Websites of magazines

A magazine website contains articles, photos, and videos that are informative and educational. In the past twenty years, the magazine industry has changed from a single printing platform to a largely digital format. The website type of the magazine works well for informational websites, in particular publications from universities and organizations.

If you are thinking about creating a journal site, start building a basic framework. Users must see a similar layout no matter what day they arrive on your home page, and each article must have a similar layout and navigation. Remember how responsive the overall design is on different screen sizes to ensure that your content is easily readable on both desktops and smartphones.

5. Blogs

A blog contains regularly updated articles, photos and videos. Blogs started with more loose, personal content compared to magazines. But since then the rules have faded and now it is very common for major brands and companies to have their own blog. Adding expert content enhances the overall credibility of a company or an individual. Blogs also provide material for messages on social media and email campaigns.

However, a blog can also become cumbersome for smaller companies. Make sure you have a team and strategy to keep the content up-to-date before you think about it. It is actually better not to have a blog and to offer a few videos or guides instead of having a hopelessly outdated blog.

6. Directory and contact pages

A directory or contact page is a place where users can contact you or others.
This type of website works well when you want to display a repository of companies or people within an organization. For example, a local restaurant guide includes dining options in the area with menus, price categories, phone numbers, and reviews.

The nature of an organization creates an opportunity for a directory website. For example, an association of local dentists in a city can list each member, their area of ​​expertise and their contact details. Keep this design option in your back pocket for customers.

7. Portfolio websites

A portfolio website enables creative professionals to present their best work. This is perfect for writers, designers, filmmakers.

While compiling a portfolio, you don't have to add every project you've ever worked on. Instead, focus on creating categories of items and highlight the best work from each category. A portfolio website is naturally more creative, so this is the place to try out a unique layout and add interesting functions.

Choose the right website type for your target group

Good design is much more than just an attractive look, but it also stimulates user engagement and is very focused on the needs of the audience viewing the site. Pay attention to what other companies have done with their website design and quickly identify which format works best for each project. Knowing what others have achieved with different page types gives you a strong sense of the type of website that works best for you.